What it is, when it makes sense
In other industries digitalization has already disrupted Marketing and Sales. In the chemical industry the changes so far have been moderate – however there are also clear signs of larger changes on the horizon…
Learn on this training about the digital opportunities in chemical M&S and how to apply the approaches to the ‘own’ company.
The training concentrates on focus areas like sales platforms, algorithm supported pricing, digital sales and marketing management as well as online marketing.
With project examples from the chemical industry and from our consortium project with 20 chemical companies all participants get many ideas to apply for the ‘own’ company.
Our senior trainers can customize the training and go deeper in the topics which are most important for the training participants.
Topics
- What is Industry 4.0?
- How does I4.0 create – or destroy – value in companies?
- What are the digital focus areas in chemical M&S?
- How will sales platforms change chemical sales?
- How will digitalization change pricing?
- How can M&S management be more efficient?
- What will change in Marketing?
- Where will the journey of digital transformation be going?
- How to overcome major implementation challenges?
- Case examples
- Exercises
Duration
Ca 6-7 hours, typically between 9-10 am and 5-6 pm to allow early arrival and late departure.
Who should attend
Role: Managers, experts, or young professionals from the chemicals or other process industries
Industry: Chemical industry and other process industries
Company size: Large corporations, mid-sized companies
Functions: Marketing & Sales
Language: Training can be held in English and German